An effective optimization plan must include three main components: onsite SEO, social media and backlinks. This article will focus on the main topic of backlinks and how they can be used to propel your website up the search engine ranking positions and widen your exposure.

What is a backlink?
A backlink is a hyperlink from an external source which points directly to your website or webpage. To greatly help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you’d be directed to Wikipedia and away from my website. In doing this I have provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a web link to my website using one of their webpages they might be providing me with a backlink. Backlinks will come from a variety of sources and we will explore many of the most commonly used techniques later in this article.

Why are backlinks important?
Backlinks provide two main benefits for the website: firstly they help to improve your search engine rankings, and secondly they offer additional exposure and usage of your site from external sources. Let’s look at each of these benefits in more detail.

Backlinks act like votes for the reason that they indicate to the search engines that the link provided must result in something of value and interest. A backlink is actually a way for other people to say they like what you have to offer. If you wrote an article that I felt would benefit my website readers I might decide to link to your site. If other webmasters read your article and in addition link to it you will soon have multiple websites all linking to the same page on your own website. If this happened over and over again from many different websites it would indicate to the search engines that the linked to page on your own website must contain a thing that a great many other websites consider to be of value.

The more votes (backlinks) you have the popular your website will appear to stay the eyes of the various search engines. However, it isn’t just the quantity of backlinks that is important it is also the quality of the source it is coming from. In the same way they would maintain other voting situations, probably the most authoritative, powerful, influential and credible the voter is the more beneficial the vote will be to the recipient. 백링크 One backlink from the well respected source can often be more valuable than many from poorly respected sources.

Backlinks are always considered in terms of search engine optimization nonetheless they likewise have another important benefit which is often overlooked and the relevance which can be typically underestimated. If you can create various backlinks from various external sources which are all pointing directly to your website you have much more chance of being found.

If I were to browse Facebook I might come across a page I like and in turn I may check out their website. I could be discussing something on a forum and read a fascinating comment from anyone who has a link with their website within the written text. As their comment seems interesting I might have a look at their website. Therefore, backlinks not merely improve your search engine ranking positions by also let you promote and emphasize the importance and quality of one’s website to a much wider and far reaching audience.

What factors influence the standard of a backlink?
As previously stated the standard of the backlinks you aim to achieve should be a high consideration when implementing your backlink strategy. In the good days of the past of poorly functioning se’s, that were far too easy to bamboozle, the more backlinks you had the higher you ranked. It was just about as simple as that. However, with the search engines’ ever evolving in their ability to sniff out this sort of behavior there are now several factors to consider when adding a new backlink to your site. Ultimately all the backlinks you add ought to be from high quality websites and be varied within their source and link location. Additionally it is important that your backlinks look natural in their source, anchor text, link location and frequency they are added.

Ultimately you should be targeting backlinks from authority websites. These are unfortunately much harder to encounter especially if you have a brand new site (which is why they hold more value). In the end, why would a favorite and powerful hyperlink to your tiny little blog? But as long as the website you are linking back from is more authoritative than yours you’ll benefit from their superior power. The authority of a website could be crudely measured by assessing its PR (PR) and domain age. Any website with a higher PR and domain age than you will be the right candidate for a backlink. However, if your website has a PR of just one 1 and you get yourself a backlink from a website with a PR of 3 you will benefit but as time passes your PR will hopefully increased rendering backlinks from these sites less effective. Therefore, the bigger the PR, the older domain age and the more authoritative the web site is the better.

The theme of the website is also a key point to consider. Should you have blog about gardening and several other gardening websites connect to your blog it’ll indicate to the various search engines your blog is popular in this theme or niche. This will enhance your rankings as your site will appear highly relevant when keywords connected with this theme are sought out. Having links to your gardening blog from many other websites within this niche may also provide people with an interest in your niche direct access to your blog.

You may also want to consider related niches as these will also be of benefit. For a gardening blog you might want to target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any other possibly related topics. These will provide a varied backlink pattern that may appear natural without losing the focus of one’s theme.

Anchor text
The text that you use for you link is known as the anchor text in fact it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a web link it reads the anchor text and if you use related keywords inside your anchor text it’ll inform the various search engines of the subject the hyperlink is related to. You should use keyword rich anchor text that is relevant to the destination of the hyperlink or the keyword you’re hoping to improve your ratings for. If I was creating a backlink because of this article my anchor text could be ‘backlink strategies’ or ‘why backlinks are important’ as these terms are relevant to the content of this webpage.

When links first started to appear within written content terms were used such as ‘click here’ or perhaps a naked web address displaying a raw URL. We were holding used as a ‘call to action’ to create it clear to readers that a link was embedded within the words. But as people have are more acquainted with links in text this proactive approach is not really required. A lot of people recognize a link when they see one and there is no longer a need to use ‘click here’ as your anchor text. The only real time this might be relevant is if you are directing someone to a webpage about the term ‘click here’. Otherwise you need to almost always use keyword rich anchor text as this is more relevant to the various search engines and also allows your content to flow more freely.