How To Market Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing you can do for your music business and your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how to market your music more effectively then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the standard elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at at this time and determine whether or not you know and understand just what the basic components of a highly effective music marketing campaign are? Immersive Let’s face it, in the event that you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing a great deal of your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll wish to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of these key components without the essential third element in a music advertising campaign won’t bring in maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements which are most productive for your music business growth. Divided in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. All you do should create a knowledge for you as well as your music all the time. Approach this with precision and a firm direction and your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it really is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you’ve laid the initial groundwork and you have made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know that you’re for real. That you care about them. You are here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to spend their money and purchase your stuff and the others of your music marketing processes will flow and flourish so easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s easier to talk about these exact things than it is to make them happen in your job but this is what the music business is about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… could it be?
Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will see a hundred and one ways to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then fail to require the sale. Or you’ll ask for the sale solution to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you are not touching all three elements of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame press releases that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox every day with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you build up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see through this. All of the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they require the sale?
How To Market Your Music More Effectively